We love wine

Our passion is the world of wine. We're dedicated to sharing the richness and stories that each bottle holds, making the wine experience accessible.

The idea of Perfect Serve was born.

Established in 2015, Grad was founded with a clear mission: to enhance the way people savor wine. We have observed that wine is frequently not served optimally in terms of temperature. Our goal is simple yet ambitious, to create products and services that enhance the experience of enjoying wine, whether in a professional context or at home. The idea of Perfect Serve was born.

Our core values:

Nordic Design Philosophy: Rooted by our Scandinavian design heritage, we are dedicated to creating designs that seamlessly blend practicality, intelligence, and user-focus, all while upholding aesthetic beauty and timelessness.
Sustainability: We use environmentally-friendly, clean electrical technology and have a built-in circular model throughout our entire supply chain, from production to use and re-use.
Quality: We are committed to focusing on quality in every aspect of our product. From the technology to the design and materials, you can expect the best. GRAD products are engineered to last.

Grad Showroom

Vesterbrogade 149, Copenhagen

Mon - Fri, 10am - 9pm
Saturday, 11am - 9pm
Sunday, 11am - 5pm

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